KFC's "no-skip" ad
Good PR for KFC regarding their "anti-TiVo" commercial (WSJ, PVRwire, AdJab). Although the technique is neither new nor foolproof, it's a great hook to get exposure for the client and agency.
I'd love to see advertisers experiment with some other tactics:
- US TV networks vary length of ad slots, adopting European/Asian 7", 10", 15", and 60" lengths to combat the 30-second skip
- Like a Mad magazine gatefold, there's one message at regular speed and another when compressed - only at the proper ffwd rate
- Use more subtle lead-ins to the commercial break, like the Chevy/NBC Las Vegas execution.
