A friend of mine who works over at PUMA let me know that they've launched the online version of their Mongolian Shoe BBQ. It's not meant to be a direct competitor to Nike ID - the PUMA version focuses on complete customization of all the elements in a single shoe style. The concept has been brewing for years - with a concept store tour last year and Top Winner Thrift project in 2002.
The guy who coded the site is a genius. Last I checked, the web department at the company isn't larger than four or five people - which shows what you can do with small budgets and large talent.
Tags:
puma, mongolian shoe bbq
Thanks for the heads up on this. I was wondering when PUMA was going to get around to an online version of that.
And you're right about the small shops. Us biggies need to always keep an eye one them. That's why I did the interview of the Barbarian Group. ;)
PS, I have not forgotten about the Q+A. Will shoot for next week.
Posted by: David Armano | 29 July 2006 at 01:22 PM