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17 July 2006

Reinventing The Marketing Organization

Late last week, I published my biggest piece of research yet at Forrester, called "Reinventing The Marketing Organization."  I posted about it on our official marketing team blog and have been getting some great feedback.  If you're not a Forrester client, you can visit the landing page for an excerpt from the report that will give you a good idea of its content and structure.

Unfortunately this isn't PGM (i.e. Pete Generated Media), so I can't give it away for free - but if there are particular points you're interested in discussing from the summary or otherwise, feel free to comment or drop me a line!

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