I published a new research piece last week called "Consumers Love To Hate Advertising." At first glance, this seems like a big "duh." However, the research uncovers some deeper insights. Forrester has tracked consumer attitudes toward advertising since September 2002. Things look grim, fsho. However, consumers aren’t just whining about ads anymore – they’re taking …
Monthly Archives: December 2006
Mplanet – reinventing the marketing organization
My session at Mplanet was this morning. It was well-received and fun to share thoughts on the future of marketing. It’s tough to blog about yourself, so I’ll point you to Josh Hallett’s post on my session. [Photo courtesy Josh Hallett aka hyku on Flickr. Despite the way it looks, I’m not doing the running …
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