WOMMA 2: Brand monitoring panel

I moderated a panel this morning at WOMMA's research symposium in DC.  Josh Hallett was live blogging and posted a great summary on the event blog.  The slides from my intro (slightly modified) are posted above - hosted at slideshare.

For more information on brand monitoring, see the Forrester Wave or previous blog posts.

Thanks to everyone who participated and attended!

Comments

[Brian Glover]

Thanks for having Biz360 on the panel... I think there was universal agreement that online WOM measurement provides opportunities for understanding the nature of influence and message proliferation far beyond what's been available with offline WOM measurement to date. There was a lot of good info on offline WOM though and I'm sure we'll start to see more convergence of these two approaches.