The biggest gathering of professionals in word-of-mouth marketing kicks off today - WOMMA's Research Symposium and Marketing Summit. I'll be moderating a panel later today called "brand monitoring: following the conversation in a word of mouth world."
Any event organizer wants their conference to start out with a momentum-producing event...and this morning WOMMA announced via email that Andy Sernovitz, Founder and CEO, will be leaving the organization in April 2007. In his words, WOMMA is "no longer a startup" and "the most important service a true entrepreneur can provide to his company is to get the hell out of the way when the startup days are over." True that.
Perhaps we'll hear more about the reasons why over the next few days - book doing well? Edelman fallout? An early April Fools 2007 joke?
Best of luck, Andy. In the past year covering the space, it's been quite a ride and fun working with you.
Sorry I missed you! Had to get back to Boston. Give me a heads up if you swing by here on your book tour...
Posted by: Pete | 11 December 2006 at 11:08 PM
Peter, you're officially the first one to blog it!
After 2 really intense start-up years, I'm ready to relax a little. I also have a baby on the way.
WOMMA's in great shape, with great management and volunteer board. I've done the job I set out to do, and it's time to return to civilian life!
Here is my official letter:
http://www.womma.org/pages/2006/12/a_letter_from_w.htm
Cheers.
Andy
Posted by: Andy Sernovitz | 11 December 2006 at 10:53 AM