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21 June 2007

Windorphins.com

WindorphThis afternoon on the subway, the car I was in had been taken over by different executions of windorphins ads.

Read about the guy who gave the domain back to eBay - seems like for free - despite the big bucks being put into a nationwide ad campaign this summer.  Now he says "eBay stole my windorphins."

Honestly, my first reaction when I saw the ads?  It was a Microsoft campaign to give Vista some momentum.  (starts with windows without the 2nd "w")

Anyone know if the "it" campaign is done?  I thought it was pretty much spot on - whenever I need to buy anything online, I look in three places:  Amazon, eBay, and the brand website.

Comments

I'm with you, Peter. I was a big fan of the "it" campaign -- I thought it really captured what was unique about eBay. Hopefully, "Windorphins" is just a summer fling, and eBay will go back to the "it" campaign. I just don't see Windorphins having legs.

Rob

what are windorphins because im 11 y old and they make no sense are they neo pets are they windows for your car what are they omg mog omg omg omg omg omg omg omg

I'm on the T with my 3 year old son, and we see the windorphins ad., and my son wants one. Then I vsit your website and it's just another marketing ploy for e-bay. Why would you want to make e-bay ads with cartoon characters geared towards small children? Stick to the "it" adds, at least everyone knows what your advertising. First ciggaretts now e-bay? Please have a little more dignity in your next campaign, at least make the ad appealling to the audience old enough to use a computer to get to e-bay.

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