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12 July 2007

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Mack Collier

Great list Peter! I would add that Decker Marketing, Marketing Nirvana, and Experience Curve have all appeared in the Top 25 Marketing blogs at some point.

But I am thrilled to see Tim Jackson and Eric Kintz' blogs make your list! Good stuff, this list provides another good resource that covers different ground from the existing ones.

Rohit

Hi Peter,
This is a really interesting way of thinking about how the marketing blog landscape shakes out. I also had noticed that many of the most prominent voices seem to be from agency or "advisory" types ... though I might argue that many of us also bring a perspective from "doing it" - though perhaps not to the same depth on a single brand. Either way, I hope this sparks a discussion about how we can get more client-side marketers to start their own blogs and share their expertise. As you suggest, the marketing blogosphere would be a much richer place for it.

Pete

At some point between 12 - 6 am, the name came to me: "The M20." Look for enhanced branding on the beta version of this list.

I sent an email out to the authors of Mack's top 25 blogs asking for help on adds...good suggestions coming in already. Will post later today, must run to meeting.

BTW TOTAL coincidence that the list has 13 entries and today happens to be Friday the 13th...I'll be hyper-cautious of anyone in a hockey mask today.

C.B. Whittemore

Peter, what a great way to celebrate Friday the 13th! Thanks for including Flooring The Consumer and looking at the blogosphere this way. I'm honored to be in such company.

Eric Kintz

Thanks Peter for including me.

Here are a few others:
http://h20325.www2.hp.com/blogs/thechangingfaceofmedia , http://h20325.www2.hp.com/blogs/laserjet from my colleagues at HP

Eric

Jackie Huba

Peter,
Don't forget John Porcaro, a Microsoft marketing manager at http://www.johnporcaro.com/

Tim Jackson

Peter,

Wow, man, I don't know what to say. I got a Google Alert with the link to this post and then I read a little and thought, "holy crap! I better start doing some better blogging!"

Thank you for the inclusion on this list- I am honored and flattered.

Thanks!
Tim aka Masiguy

Pete

Thanks to everyone who's posted and emailed more adds already. Some more blogs you'll see next version:
- Brandopia: http://brandopia.wordpress.com/ by Geert Desager, Trade Marketing Manager, Microsoft
- Strategic PR: http://prblog.typepad.com/ by Kevin Dugan, Dir of Mktg Comm, FRCH Design
- 'Cross The Breeze: http://crossthebreeze.com by Kris Hoet, Marketing Communications Mgr, Microsoft

I had some more leads but can't find enough information on your blogs, e.g. company or title:
- Valeria Maltoni
- Patrick — the Lonely Marketer
- http://badideaindeed.wordpress.com/
- http://lifeinthemiddle.typepad.co.uk/
- http://jasonrecliner.blogspot.com/

Did I mention that of the 13 on the alpha list, I could only find email addresses for 9? C'mon people, you're marketers!

Toby

Peter - here are a few more to add to your list:

Merrill Dubrow, president of M/A/R/C Research
http://www.marcresearch.com/blogs/merrill/
(bloggy disclosure M/A/R/C is a client)

Bill Marriott, Marriott
http://www.blogs.marriott.com/

John Heald - Carnival Cruises
http://johnheald.wordpress.com/

Paul Levy, president Beth Israel Hospital
http://runningahospital.blogspot.com/

Nick Jacobs, president, ceo Windber Medical Center
http://windberblog.typepad.com/
(first ceo/hospital administrator to launch a blog .. his story -
http://www.tiny.cc/k3umK )


Philippe

Hi Peter,

http://badideaindeed.wordpress.com/ belongs to me: Philippe Deltenre, Business Development & strategy manager at Microsoft Belgium

Cheers and thanks

Michael Morton

Hi Peter,

Try MarketingMonster.wordpress.com

I am the author.

C.B. Whittemore

Pete, Valeria Maltoni blogs at http://conversationagent.com.

Another amazing blog is http://runningahospital.blogspot.com/ by Paul Levy
President and CEO of Beth Israel Deaconess Medical Center in Boston.

Cheers!

Jim Cahill

Peter, Thanks! I'm honored to be included in your list.

IBM's Todd Watson has a great blog. See http://www-03.ibm.com/developerworks/blogs/page/Turbo .

Take it easy, Jim

Dan Greenfield

Thanks Peter

It's great to be part of this group. I look forward to the time that corporate blogging is so common that the list will focus on the small list of companies who are not blogging.

John Dragoon

Peter,

A great read and a terrific reminder of the difference and value of marketing service vs client. As you said, I suspect many of the advisory service blogs were once honing their crafts on the client side and perhaps vice versa.

It's tough (but enjoyable) building and sustaining a brand no matter what side of the table you're eating from. I do know one thing, it is all about the conversation and engagement with others.

Your blog and the many excellent ones you referenced reminds me how high the bar is for good marketing blogs - be they client or advisor led. It also reminds me I'm delinquent in my postings. It's easy to get caught up in the day to day of running the business say "I'll get to the blog post tomorrow...". I'm using your post as the proper catalyst to get on with it.

Thanks for the great read that your blog is and the helpful reminder to all of us to keep raising the bar.

John

Karl Long

Hey Peter, great idea for a list, finally one where i'm not up against the likes of Seth Godin :-) I'm kidding of course, but i've already interested in some of the dialog that is happening around this. One thing that bloggers that work for brands often run into is they become an "unexpected spokesperson", which often runs contrary to various communication policies and procedures. Depends of course on the culture, size, and bureaucratic nature of the company. I wonder if this has anything to do with these bloggers being harder to find?

Pete

@Karl - I think you're right on the money. I have clients who won't even leave comments on blogs because they don't want to be seen as an "official voice." I think Max Kalehoff had some good thoughts on this: http://www.attentionmax.com/blog/2007/07/top_marketer_blogs.php

@John - thanks for joining the conversation. I'd imagine that it gets exponentially more difficult to do so as one reaches higher levels of organizational authority. Interesting thread last summer at MarketingProfs about CMO blogging: http://www.mpdailyfix.com/2006/08/should_cmos_blog.html

@Dan - amen to that! BTW I was a devoted Mindspring customer for many years...

Thanks to everyone else for the leads! We're up to 24; I'll post all in the beta. Shooting for around July 27 or as time permits.

Karl Long

Pete, totally agree, Max's notes were very insightful, I quoted him on my post about this.

Michael Seaton

ok, shamless self promo ahead but, considering my blog is The Client Side Blog http://theclientsideblog.com - I felt compelled to reply here.

Damn, us bank marketers get no respect!

Peter Kim

Hi Michael - picked up on your blog, was already planning to include in the next round. Thanks!

Gary Bembridge

Interesting post.

Yes, it does seem that most marketing blogs are (as you say) not from current "client side" people.

I am on the client side (Johnson & Johnson) and recently started blogging and podcasting on things that struck me that clients need to think more about.

The blog is at http://www.garybembridge.com

Peter Kim

Thanks for the tip Gary!

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