Trayvertising

  Trayvertising 
  Originally uploaded by Pete Kim.

I had my first exposure to trayvertising on US Airways last weekend.  I didn't find it as annoying as some people have complained - in fact, I think that with better creative, there's great opportunity here.

For example, the rectangular shape and two circles?  Kind of like a Jeep's grill.  Or have you ever wanted to do the crossword or sudoku in the in-flight magazine, but it was already filled out?  Put some sponsored puzzles there on a washable material - consumers will thank you.  It's also a natural fit for leisure destinations.  "Where to today?  Toledo?  Wouldn't you rather be on your way to Aruba instead?"