The M20: Top Marketer Blogs (gamma)

Lots of thoughts swirling about measurement.  One last tweak to the methodology here; I've put together metrics of authority, attention, and influence.

• Authority:  20% Technorati Authority + 20% Google PageRank
• Attention:  10% Alexa traffic
• Influence:  50% Feed subscribers

Let me explain.

Authority:  40% of total.  Technorati scored by rank decile, Google straight up.

Attention:  users actually visiting the site.  I wanted to combine this with other ratings (e.g. NetRatings, Compete) but only Alexa measures the majority of blogs here.  I know Alexa isn't perfect...

Influence:  blog subscribers.  There aren't clear numbers on market share.  I'm using Feedburner stats from blogs that make them available and making an assumption that Bloglines subscribers are 20% of total for others.

Here's the list:

1. ExperienceCurve :: 74 
2. Strategic Public Relations :: 70
3. Listen Up! :: 57
4. BeRelevant! :: 51 
5. Marketing Nirvana :: 49
6. Conversation Agent :: 49
7. Todd And - The Power To Connect :: 48
8.  Decker Marketing :: 45
9. The Lonely Marketer :: 41
10. cgm :: 37
11. Flooring The Consumer  :: 36
12. The Marketing Excellence Blog :: 35
13. Bernaisesource :: 34
14. Biznology :: 34
15. Cross The Breeze :: 32
16. Churbuck.com :: 32
17. AttentionMax :: 32
18. "Turbo" Todd Watson :: 31
19. Masiguy :: 31
20. Community Group Therapy :: 31

Live launch in a fortnight.

Comments

[Rob O'Regan]

Hey guys - I thought I heard my name mentioned. Peter, the article was for 1to1 and is now posted at http://www.1to1media.com/view.aspx?DocID=30337 (free reg required, unfortunately).

And who knows what the future holds for a re-launch of CMO mag ...

[Peter Kim]

That's right! I spoke to him a few months ago for a piece he was working on, for The Advertiser I think. Not sure when it published. Seems like a digital version of CMO mag might have some legs.

[David Churbuck]

But the editor in chief, Rob O'Regan is still around and blogging at Magnosticism
http://magnostic.wordpress.com/

[Peter Kim]

Hi David and Karl - on the Feedburner subscribers, right on. All you do is add the name of a burned feed after "~fc/" e.g. ../~fc/beingpeterkim. Of course, the publisher must have the feature turned on first. What I've done for those who haven't is assumed that Bloglines subscribers = 20% of total readers. From what I see, the number varies from 10% to 30% in feeds where both figures are available.

Hi Eric - sorry! :) I hear you...no way you're in danger of falling off the list anytime soon though!

What I really need - someone to step up and automate this process...too bad CMO magazine isn't around anymore!

[C.B. Whittemore]

Pete, no wonder Toby wanted you to talk measurement! Really interesting to see the result of your experimentation and thought process. Thank you for pursuing the M20.

Thanks to Karl Long for the feed count advice, too.

[Eric Kintz]

Boy you better stop tweaking the measurements before I get kicked out of the list!! :)
I still think that feedburner is given too much weight for marketer blogs, since many of my readers don't even know what RSS is....
Keep up the good work!
Eric

[David Churbuck]

Thanks Karl -- The heinz ad is dead on.
Okay, but how can Peter tally Feedburner counts for you and me if we don't publicize them?

[karl long]

Hey David, if you go to your feed page in feedburner, click on "publicize" and then click on "feed count" you will get a little code you can embed on your blog.

I hadn't thought about this before but I wonder if you can grab other peoples feed numbers by adding their feed info to the code:

the image is called using this as the src, this is the one for my t-shirt blog:

http://feeds.feedburner.com/~fc/Tcritic?bg=99CCFF&fg=444444&anim=0&label=listeners

[David Churbuck]

Peter, thanks for inclusion on the list.
Question -- to aid me in our blog monitoring efforts within Lenovo -- how do you get Feedburner to reveal a blog's subscriber count? Bloglines is pretty transparent, but I thought Feedburner displayed the count only to the blog owner. Getting sub counts would indeed be crucial in determining influence.

[karl long]

Great job Peter, really thoughtful "multimetric", and I really think the breakdown of attention, authority, and influence is inspired.

[Valeria Maltoni]

Peter,

I echo Patrick's gratitude and add my own ;-) This took work and time, thank you. Looking forward to launch.

[Patrick Schaber]

Hey Peter,
Thanks for all the hard work you're putting into your list! It looks like you have all the measurements in place. I look forward to the official launch in a few weeks!