Facebook’s momentum can be described as any sort of a number of analogies involving velocity. I’ve been meaning to write a post but with so much great insight popping up, I’ll leave it to aggregation and attribution.
"I advise marketers not to invest too much time in creating ‘a Facebook
strategy’ as much as they don’t have ‘an NBC strategy’ or ‘a New York
Times strategy.’ Instead, I encourage them to people watch, learn and
then plan based on their audience and the big picture." – Steve Rubel
- "Wal-Mart has the opportunity to build a community with these students,
but has to resist the temptation of treating this group as yet another
marketing channel." – Charlene Li
"I want to know what’s happening in the world faster than anyone
else…If someone says something, I want to see it first." – Robert
Scoble via Pete Blackshaw
- "Join or build a community, deploy an application (widget), invest in
advertising, gather intelligence from profiles, and extend one’s
network." – Jeremiah Owyang, "What the Web Strategist should know about Facebook."
- "Employees are more likely to view important company information when it
is just one click away from their Facebook page than if it is on
something totally different." – Shiv Singh, Avenue A/Razorfish
- The annual cost of a sponsored group is $1.2 million – Valleywag
And with all good things comes spam. The malicious-minded can create fake profiles to mine profile data.