Free WOM webinar with Umbria - Nov 7

I'm delivering a free webinar with Umbria CEO Janet Eden-Harris on word of mouth marketing and brand monitoring.  It's scheduled for Wednesday November 7th at 3 pm Eastern.

We'll be talking about taking a left-brain approach to making WOM work.  More potential takeaways:

• Learn not only what is being said, but who is doing the talking
• Discover common characteristics of a target segment
• Learn how to measure the effectiveness, momentum and engagement of your marketing
• Take away practical tips for adjusting campaigns for the shifting marketing landscape

You can register with Umbria directly.