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18 December 2007

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Lewis Green

Peter,

Influence can't be measured by links or followers, which are easily manipulated, as you point out, by using the "love" concept or by doing the Seth thing: turn off your comments so the only recourse are trackbacks and links. (In Seth's case, however, his influence is measured in more substantial ways through his books, engagements and brand image.)

In my mind, scoial media influence is best measured by counting readers, listeners and viewers; through brand image (perception those readers, listeners and viewers have of us); and by counting the numbers of times our messages are quoted by others.

Have a great holiday week and season!

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