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03 September 2008

A List of Social Media Marketing Examples

Hello - if you're here's for social media examples, you've come to the right place.

Here are some related resources you might find helpful:

If you find this information useful, you can stumble, bookmark, or digg this page.

Background on why I originally did this:

I've been thinking about how social media works.  For example, applying game mechanics to understand participation, thinking about users vs. customers, and deconstructing ego traps in PR campaigns.  This analysis makes me wonder if social media marketing matters and if so, does it scale.

I thought you might benefit from some of my background research on these topics.  And I'd appreciate your help in curating this list by providing more details and submitting additional cases.  

>> Last update: 23 November 2008
>> Total brands: 324

Examples of companies using and being used by social media marketing:

[Notice anything missing?  Leave a link and description in the comments below.  I'll add to the main list on a periodic basis.]

--
1 Jeremiah Owyang's A Chronology of Brands that Got Punk'd by Social Media
2 Mashable's 35+ Examples of Corporate Social Media in Action
3 Forrester's Groundswell Awards, 2007 and 2008
4 Mack Collier's Company Blog Checkup Series
5 Social Brand Index - Twitter
6 Credit: Gavin Heaton
7 Credit: Philippe Deltenre
8 Credit:  zeroinfluencer, David Bausola
9 Credit: Bruce Eric Anderson
10 Credit: Nick Ayres
11 Credit: Jeff Glasson
12 Credit: Luke
13 Credit: Mike
14 Credit: Robin Seidner
15 Credit: Tom Shea
16 Credit: Ed Nicholson
17 Credit:  Stefan Halley
18 Credit: Tom Hoehn
19 Credit: Debbie Weil and her list of 67+ Big Brand Corporate Blogs
20 Credit: Marta Kagan
21 Credit: Paull Young
22 Credit: Kevin
23 Credit: Paul Fabretti
24 Credit: Nick Huhn
25 Credit: dominic
26 Credit: Michael Pranikoff
27 Credit: Kyle Flaherty
28 Credit: Ed Terpenning
29 Credit: Chi-chi Ekweozor
30 Credit: Lisa
31 Credit: David Bressler
32 Credit: C.B. Whittemore
33 Credit: Torley
34 Credit: David Jones
35 Credit: Keith De La Rue
36 Credit: Sean Lew
37 Credit: Tom Cummings
38 Credit: Donna Tocci
39 Credit: Adam Singer
40 Credit: Yianni Garcia
41 Credit: Matt Cronin
42 Credit: Stephen Manning
43 Credit: Jim Dietzel
44 Credit: Clayton
45 Credit: Mike
46 Credit: Kira Wampler
47 Credit: Woody Meachum
48 Credit: Lee Aase
49 Credit: Toby Bloomberg
50 Credit: Adam Denison
51 Credit: Colleen Gatlin
52 Credit: Davezilla
53 Credit: Gina
54 Credit: Marcos Fargas
55 Credit: Marianne Richmond
56 Credit: Kevin Barenblat
57 Credit: Dan Entin
58 Credit: Bruce Ertmann
59 Credit: Sean Moffitt
60 Credit: Elana Bowman
61 Credit: Dan
62 Credit: Andrew
63 Credit: James O'Connor
64 Credit: Herve Kabla
65 Credit: Sachin Agarwal
66 Credit: Lou Cuming
67 Credit: Danny Urguia
68 Credit: Kathrin Lohmann
69 Credit: Rafa
70 Credit: John Galpin
71 Credit: Ken Kaplan
72 Credit: Kathy Mandelstein
73 Credit: BJ Cook
74 Credit: John Welsh and list of UK SMM examples
75 Credit: Nils Koenig
76 Credit: James Finnen
77 Credit: Miko
78 Credit: Yvonne DiVita
79 Credit: Juny Lee
80 Credit: Massimo Cavazzini
81 Credit: Gunther Lie
82 Credit: Alan Edgett
83 Credit: Kelly
84 Credit: Søren Storm Hansen
85 Credit: dlafont
86 Credit: Greg Weinger
87 Credit: Katie Mingo
88 Credit: Patricia Romeo
89 Credit: Kate Elzer-Peters
90 Credit: Jason
91 Credit: Penny Schouten
92 Credit: Gillian
93 Credit: Valorie Luther
94 Credit: Shannon Swenson
95 Credit: Rachel Happe's Social Media Examples via @MadLid
96 Credit: vidarbrekke
97 Credit: Kylie Lewis
98 Credit: Guy Kawasaki
99 Credit: Mikael Lindecrantz
100 Credit: Alex
101 Credit: Steve Radick
102 Credit: NewTarget Web
103 Credit: Jason Dojc
104 Credit: Chrissie Hsu
105 Credit: Aki Spicer
106 Credit: Liza Hausman
107 Credit: Eric Hoffman
108 Credit: Kami W Huyse
109 Credit: Sean Hudson
110 Credit: Eric
111 Credit: Matt
112 Credit: Larry Gee
113 Credit: Urs
114 Credit:  Harry Gold

Posted at 12:30 AM in Marketing |

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Comments

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kevindc

Great list - I have a few more for Global Crossing:

Social Neworks:
Global Crossing Careers on Facebook http://www.facebook.com/pages/Global-Crossing-Ltd/11450457450?ref=ts
Global Crossing Network on LinkedIn http://www.linkedin.com/companies/global-crossing?goback=.cps_1235580640857_1

Online Video: Global Crossing Channel on YouTube: http://www.youtube.com/user/GlobalCrossingGLBC

Microblogging: Multiple on Twitter and @kevindc representing the brand

Posted by: kevindc | 25 February 2009 at 03:59 PM

Gary

Two further moto car manufacturer blogs:

1. Citroen: http://blog.citroen.it/
2. Kia: http://www.kia-world.net/

Thanks for the awesome list Peter!

Posted by: Gary | 08 February 2009 at 03:58 AM

John

Great list, Peter! I'm particularly happy to see @rubbermaid is using Twitter, we're an authorized retailer for their products.

Which brings me to the reason for commenting. I wanted to introduce you to Ron's Home And Hardware. We're a brick and mortar hardware store in Indianapolis, IN that has recently branched out to doing business online, and we're fully embracing the power and reach of social media. I know that your list consists mostly of medium to large businesses, but I think that it's worth noting that there are some small businesses out there who "get it", as well.

You can find us here:

Site: http://www.ronshomeandhardware.com
Twitter: http://www.twitter.com/rons
Facebook: http://www.facebook.com/pages/Rons-Home-And-Hardware/50143086943
MySpace: http://www.myspace.com/ronshomeandhardware

Thank you very much for your consideration!

John

Posted by: John | 05 February 2009 at 12:14 PM

Lee Odden

A few more suggestions.

= Social Hubs:

Ford
http://fordstory.com

Best Buy
http://www.bestbuyinc.com/connect

Sony
http://electronicsblog.sel.sony.com/blog/

= Blogs:

Cision Blog
http://blog.us.cision.com/

NWA Worldvacations Travel Blog
http://blog.nwaworldvacations.com

National Arbitration Forum
http://arbitration-forum.blogspot.com

Direct Marketing Association on Twitter
http://twitter.com/DMA_USA
http://twitter.com/dmasocialmedia

Posted by: Lee Odden | 03 February 2009 at 11:47 AM

Amber, Scottrade PR

Peter – Thanks for the great list. I thought I would share Scottrade's work in social media as well:

Online video: YouTube channel (http://www.youtube.com/user/ScottradeInc)

Social networks: Scottrade Online Community (http://community.scottrade.com);
Facebook Page (http://www.facebook.com/pages/Scottrade/15601935371);
Facebook Careers Page (http://www.facebook.com/pages/Saint-Louis-MO/Scottrade-Careers/27410714683)

Microblogging: Twitter account (http://twitter.com/scottrade)

Thanks again!

Posted by: Amber, Scottrade PR | 28 January 2009 at 04:40 PM

Roberto Fratoni

A great Plan of Enterprise 2.0 is from AlfaMito co-branding TIM

Buzz, Advert game, community, UGA/UGC where people can iconize his life by icon, creating a video for a spot commercial
http://www.alfamitoclip.com/

a sample of one spot created from user are: http://it.youtube.com/watch?v=-4NPugLj57w

Blog http://www.alfamitoblog.it/

Twitter http://twitter.com/hogei/statuses/1026610524

Site http://www.alfamito.com/

Posted by: Roberto Fratoni | 24 January 2009 at 07:46 PM

Mike McBride

Peter,

Thank you for the detailed list. Can you please add my company? Industrial Test Systems manufacturers water quality test kits and meters.

Our twitter account is www.twitter.com/sensafe and our blog is www.sensafe.com/blog . We have a facebook page as well.

Thank you.

Mike

Posted by: Mike McBride | 07 January 2009 at 01:17 PM

sam

Novartis arranged a video contest on youtube, for one of their pharmaceuticals:
http://www.youtube.com/excedrinexpressgels

Posted by: sam | 05 January 2009 at 03:38 PM

RoyMorejon

Baskin Robbins
Microblogging: Twitter @BaskinRobbins

Posted by: RoyMorejon | 04 January 2009 at 10:55 PM

Sudhindra

Awesome Collection dude!!!

Posted by: Sudhindra | 02 January 2009 at 07:26 AM

Caroline I

Thanks again. This only reached me now, all the way in Provence. Better late than never!

A couple more examples:

- Adidas in France: has set up a simple social network in collaboration with local running clubs and its sales force.

- Amazon has very smartly implemented social networking even more than it already had, in its current site, by allowing conversations, ie, forums, to start around a given book. That's even smarter than having another site like Sherfari... Not sure i'm crazy about that hard to remember name.

- Fisher Price France started a social net for parents: http://www.deboutlesparents.fr/. To me it looks quite awkward, I see little signs of planning community management.

Bravo for this initiative. I'm curious if you asked leading social net platform providers for their references to put it together?

Posted by: Caroline I | 28 December 2008 at 05:34 PM

Gary

This is great. I love that you have created a Wiki for the examples. Very interesting viewing!

Posted by: Gary | 20 December 2008 at 03:24 AM

Mark Nankman

Capgemini has several other Social Media cases:

The CTO Blog:
http://www.capgemini.com/ctoblog/

The Technology Blog "Capping IT Off":
http://www.capgemini.com/technology-blog/

The Health Transformation Blog:
http://www.capgemini.com/health-blog/

And there is a Ning Community - "The Mesh" that is created by Capgemini:
http://themesh.ning.com/

Posted by: Mark Nankman | 19 December 2008 at 05:01 AM

Jim Storer

Add to McDonald's @nuggnuts account on Twitter (http://twitter.com/nuggnuts) and Facebook (http://www.facebook.com/pages/Nuggnuts/45651724777).

Posted by: Jim Storer | 16 December 2008 at 04:39 PM

Ibrahim Evsan

BMW has www.bmw-web.tv -> A social Web TV Plattform

Posted by: Ibrahim Evsan | 16 December 2008 at 08:26 AM

Garrett Wasny

GovTwit Directory -- government agencies using Twitter or other social media

http://newthinking.bearingpoint.com/2008/11/20/govtwit-directory/

Posted by: Garrett Wasny | 12 December 2008 at 08:42 PM

Patricia Santamaria

Please add these too! Thanks & Great List!

IBM
– World Tour “Get Smart” Videos –
http://www.youtube.com/smartsoa

– Innov8 Trailer –
http://www-01.ibm.com/software/solutions/soa/innov8.html

Posted by: Patricia Santamaria | 08 December 2008 at 03:54 PM

Peter Kim

To answer your question - no. In fact, someone at LiveWorld has long been aware of this list and has been welcome to contribute at any time.

Better yet, you can add your own examples to the wiki at http://wiki.beingpeterkim.com

Posted by: Peter Kim | 08 December 2008 at 11:14 AM

Nick Arnett

Does this deliberately omit all of the communities that many of these and other companies operate? For example, HBO has forums at http://forums.hbo.com. There are dozens of those, many of which support personal blogs and other social media features beyond the usual forum capabilities. Look at the customer lists for LiveWorld (http://www.liveworld.com) and Lithum (http://www.lithium.com) and you'll find many of them.

Posted by: Nick Arnett | 08 December 2008 at 11:10 AM

Cynthia Trevino

Thanks for the juicy list Peter!

I'd add:

Autodesk: Multiple online communities for industry verticals, manufacturing, Animators, among others. I posted about it here
http://www.smallcompanybigimage.com/wp-admin/revision.php?revision=176

A wiki for this compedium would be useful; we could delineate B2B from consumer.

Posted by: Cynthia Trevino | 05 December 2008 at 07:29 PM

Marc Needham

Here at Scripps Health we're attempting to make the most of the social media tools available to us:

YouTube: http://www.youtube.com/ScrippsHealth
Syndication of videos and we're also using them embedded across some of our other sites.

Facebook: http://www.facebook.com/pages/Scripps-Health/12150039095
This has been a slow started for us but we're hoping to build the fanbase up and be able to use it as a recruitment tool - seeding hard-to-fill clinical positions out across the network.

Twitter: http://twitter.com/ScrippsHealth
Syndication of news and events but we're also monitoring it closely looking for opportunities to talk to our patients. We've had a few minor success stories and are seeing more mentions of our brand as usage of the service increases.

More about what we're doing: http://webiscope.com/2008/10/why-social-media-works/

Posted by: Marc Needham | 05 December 2008 at 02:44 PM

Roberto Carreras

A very good spanish example: Caja Navarra (bank)They use: web like 2.0 style; youtube; twitter; flickr; friendfeed; facebook... More information on: http://robertocarreras.es/post/61480793/caja-navarra-un-ejemplo-de-comunicaci-n-y-rrpp-2-0

Posted by: Roberto Carreras | 01 December 2008 at 06:46 PM

Bo Gowan

Great list - this is now a top search result on google for social media marketing. Here are some additions for Nortel.

* Blogs: Several corporate blogs (http://blogs.nortel.com/)
* Microblogging: Twitter account (twitter.com/nortel)
* Nortel YouTube channel (http://www.youtube.com/user/nortelvids)

Posted by: Bo Gowan | 01 December 2008 at 10:48 AM

Stefan

Pop Syndicate has a Twitter account (http://twitter.com/PopSyndicate) and a daily Facebook Contest (http://groups.to/popsyndicate/)

Posted by: Stefan | 01 December 2008 at 05:59 AM

Ryan

Great list all!

just like to add a few more from the Australian front

Bayer Naprogesic
Online Community - A Pampered Life

http://www.apamperedlife.com.au

Advocate & Profender
Online Community

http://www.catdiaries.com.au/
http://www.dogdiaries.com.au/

Schwarzkopf Taft
Online community - Full On World

http://www.fullonworld.com.au/

Posted by: Ryan | 30 November 2008 at 05:33 PM

Murali

Does anyone know what Acer (laptop manufacturer) is doing in terms of Social media activity. And how are the Debt relief & consolidation companies using SMM at present as this is a good business time for them due to the recession and the financial crunch.

Posted by: Murali | 27 November 2008 at 03:06 AM

Harry Gold

Harley-Davidson is very active in Social Media Marketing - here is some more stuff on them:

http://www.facebook.com/harley-davidson
52,000+ fans as of 11/20/08

http://profile.myspace.com/harleydavidson
26,000+ friends as of 11/20/08

http://www.youtube.com/harleydavidson

http://twitter.com/harleydavidson
They just took possession on it – tweeting to start soon (11/20/08)

Posted by: Harry Gold | 23 November 2008 at 12:06 AM

Craig Hodges

God Bless Peter Kim.

This is an impressive list. Working in Social Media with access to quality case studies is one of the most challenging apsects of my work, as much time is spent educating prospective clients.

I will now study Pete's list and share the value it holds with others. A social media exercise in itself.

Many thanks Pete once again.

Craig Hodges
BDM - Additude (Melbourne Australia)

Posted by: Craig Hodges | 20 November 2008 at 07:21 PM

WebUrs

There are many more companies to add, especially the FT Global 500 that we included here (partial list only, we are adding as you read this):

http://ftindex.commetrics.com/

You may want to add some of these that are added in http://My.ComMetrics.com database.

Cordially Urs

Posted by: WebUrs | 20 November 2008 at 11:42 AM

Matt

Bojangles' Facebook page: http://www.facebook.com/pages/Bojangles/16910753646, Twitter feed: www.twitter.com/gottawannaneeda.

Posted by: Matt | 19 November 2008 at 02:44 PM

Peter Kim

SZR - try Charlene Li's Altimeter Group wiki at http://wiki.altimetergroup.com/

Posted by: Peter Kim | 11 November 2008 at 10:26 PM

SZR

I'm looking for a list of PR firms/ad agencies that specialize in social media marketing. Does anyone know of any?

Posted by: SZR | 11 November 2008 at 08:23 PM

Garrett Wasny

Great list, Peter.

Here's another:

Community of Veterans
http://communityofveterans.org/
Social network for Iraq and Afghanistan veterans.

Posted by: Garrett Wasny | 11 November 2008 at 03:59 PM

Maria Elena Duron

Peter,
Thank you for such a great list! I'm reviewing it right now and found it be also looking at your social media marketing example. I agree there does need to be a plan and strategy to doing this while still being genuine (authentic) and passionate. My fear, often with clients, is they're impulsive in their behavior and so when the "impulse" moves on they leave their plan and move on to the next, latest and greatest impulse.
Maria

Posted by: Maria Elena Duron | 11 November 2008 at 12:29 PM

KGrandia

This is an amazing resource Peter. Thanks for taking the time to put it together!

Posted by: KGrandia | 10 November 2008 at 03:46 PM

Kristomagno - Obscure Ideas

The list is very good, I also search it in Twitter and it does show result, actually many twitter users made update too. Thanks Peter, I plan to post this in my other blog cause i think this will help my visitors a lot :) i will post it here mediapluck.blogspot.com well, of course i will give you a great acknowledgment for that.

thanks again,

Posted by: Kristomagno - Obscure Ideas | 10 November 2008 at 09:35 AM

Alister Cameron // Blogologist

This is brilliant.

Really appreciate the effort you've gone to.

Very valuable resource.

-Alister

Posted by: Alister Cameron // Blogologist | 09 November 2008 at 05:04 PM

Eric

We're continuously improving upon Segway Social at http://social.segway.com

Posted by: Eric | 07 November 2008 at 10:50 AM

Hope

Fab list!!!I found you just in time!

Posted by: Hope | 03 November 2008 at 06:28 AM

Eric Hoffman

Peter,
Here are the couple to add for Park City Mountain Resort,
Blog - http://parkcity.typepad.com
Microblogging - http://twitter.com/pcski
Thanks for putting this list together.
-Eric

Posted by: Eric Hoffman | 02 November 2008 at 10:56 PM

Peter Kim

@jbernoff asked me two questions on Twitter:
- You added the Groundswell award winners. What about the other 142 entries that didn't win?
- Why isn't this list a wiki?

My answers:
- Updating the list takes time.
- There is value in curating the list; everything doesn't go in automatically. If you browse the comment thread, you'll understand better.

Posted by: Peter Kim | 01 November 2008 at 08:39 AM

Aki Spicer

http://twitter.com/_S_A_R_A_H_
Fallon and SciFi Network are using Twitter to turn TV audiences into social web advocates.

@_S_A_R_A_H_, a character from SCIFI Network's popular show Eureka who Twitters to over 3500+ loyal followers. It is a live, ongoing, public conversation with fans.

case study coming soon

Posted by: Aki Spicer | 30 October 2008 at 02:49 PM

George Tyler

Great list. I would add Integrated Alliances (http://www.integratedalliances.com) as they do LinkedIn and social media training. The just recently started adding a blog.

Posted by: George Tyler | 28 October 2008 at 10:55 PM

Chrissie Hsu

Hi Peter,

Just wanted to let you know about my client, the Smithsonian Channel's, new corporate blog at http://blog.smithsonianchannel.com/

Thanks,
Chrissie

Posted by: Chrissie Hsu | 28 October 2008 at 01:19 PM

Antoine Clarke

childrenwithdiabetes.com is a J&J site with forums etc. Mentioned in Brandweek recently. But this is a great list.

Posted by: Antoine Clarke | 28 October 2008 at 06:50 AM

Liza Hausman

Hi, Gigya www.gigya.com is running a large number of campaigns for major brands, you can see many of them here:

http://gigya-inc.blogspot.com/

Includes widgets for:
Revlon
Walmart
Honda
Toyota
Hyundai
Samsung
MTV
Liberty Mutual
Hotel Indigo
Game Show Network
TBS
among others . .

Posted by: Liza Hausman | 28 October 2008 at 12:39 AM

Kate Elzer-Peters

Thank you for adding us to the list!
I will check back frequently to see your new additions!

Posted by: Kate Elzer-Peters | 27 October 2008 at 10:45 AM

Steve Radick

Peter - I would also add Booz Allen Hamilton to this list. I lead our social media practice, and we've got an internal social media platform called hello.bah.com with enterprise-wide blogs, a wiki, social bookmarking, social networking, and forums. We just deployed it a few months and user adoption has been steadily growing. As our social media lead, I'm also on Twitter at twitter.com/sradick and I blog about social media at steveradick.com.

Posted by: Steve Radick | 24 October 2008 at 10:25 AM

Alex

Here is a recent app from Intel targeting India running in Facebook:

http://www.new.facebook.com/apps/application.php?id=24418485770&b=&ref=pd_r_a

Posted by: Alex | 23 October 2008 at 10:51 PM

Mikael Lindecrantz

One more example from Ericsson.

Ericsson - Telecom Report Podcasts:
http://www.ericsson.com/ericsson/corpinfo/publications/telecomreport/podcast/rss/tele_podcast.xml

Posted by: Mikael Lindecrantz | 23 October 2008 at 04:15 AM

Mikael Lindecrantz

There are things going on at Ericsson as well.

Ericsson Televisonary Blog:
http://www.ericsson.com/campaign/televisionary/?WT.mc_id=bnnr_sml#/blog

Posted by: Mikael Lindecrantz | 23 October 2008 at 04:06 AM

Stephen P Francis

Peter this is an amazing start to what could be an insightful list. Can't wait to see what comes of it.

It will be invaluable in helping me as I speak to companies in Asia about what they're doing in the space as well as how they interact with clients, customers and suppliers alike.

I also wrote a piece recently (http://arciscommunications.com/blog/2008/10/can-i-please-say-thank-you-to-someone/) on the lack of a thank-you mechanism at companies or a way for them to offer consumers a quick option to comment of feedback what they LIKED about the company - rather then just a complaints hotline (online, offline).

Your posting here is going to help me expand on that and give examples of companies that are beginning to get it right.

Posted by: Stephen P Francis | 23 October 2008 at 01:17 AM

Andy Merchant

Hi Peter

This resource is great, and has been massively well received!

I hope you don't mind but I have added your list to a new wiki - http://socialmediabusinesslist.pbwiki.com/

Now everyone with business social media assets/ activities can edit their own company's social media details on this wiki.

I have made sure the correct people have been thanked and referenced on the wiki.

Thanks again.

Posted by: Andy Merchant | 22 October 2008 at 10:00 AM

Sandy Carter

I didn't see some of my favorites uses of IBM's social computing.

Check this one out!

http://www.soalaunch.com/exclusive/

Posted by: Sandy Carter | 21 October 2008 at 09:05 PM

Kylie Lewis

Slice Media blog
www.slicemedia.blogspot.com

Slice Media on Facebook
http://www.new.facebook.com/pages/Slice-Media/10919349668

Slice Media on YouTube
www.youtube.com/slicemediamonitoring

Love this list and will blog it!

Kylie

Posted by: Kylie Lewis | 21 October 2008 at 06:23 AM

vidarbrekke

There is another Facebook app from Coca-Cola that is not mentioned: Coketag. It can be found here:http://www.facebook.com/apps/application.php?id=9925749903

Posted by: vidarbrekke | 20 October 2008 at 12:18 PM

David Jones

Under Avon Canada, you may also want to note the http://www.news.avoncrusade.ca social media press release and blogger badge that we created. That page also linked to the Facebook page as well.

We just launched a Wordpress-based microsite for World Diabetes Day Canada that integrates with a Facebook page, pulls in user-generated content from participants through Flickr and YouTube tags and will have a Google Map mashup launching in a few days for participants/volunteers to identify how and where they're taking part in World Diabetes Day. The site is a partnership between Juvenile Diabetes Research Foundation Canada, Canadian Diabetes Association and Novo Nordisk Canada.

Posted by: David Jones | 18 October 2008 at 10:34 AM

Delta Air Lines

Hi Peter,

Impressive list! Thank you for including us. Additionally, Delta can be found in the following media channels:

YouTube account (You forgot Deltalina's million views!)
http://www.youtube.com/deltaairlines

Flickr Group (official)
http://flickr.com/groups/flydelta/

Facebook Page (official)
http://www.new.facebook.com/pages/Deltas-Force-for-Global-Good/35548488237?ref=mf

Thanks again!
The Delta Team

Posted by: Delta Air Lines | 16 October 2008 at 12:19 PM

Patricia Romeo

Deloitte has built an internal social network to enable personal and professional branding, increase collaboration, and make a really large organization feel smaller.

Posted by: Patricia Romeo | 16 October 2008 at 10:42 AM

Kate Elzer-Peters

Very helpful! I have checked out several of the blogs to get ideas for Queensboro's blog. I find that the best way to see what works or doesn't is to see what others are doing.

Visit us at http://queensboro.wordpress.com

Posted by: Kate Elzer-Peters | 15 October 2008 at 04:26 PM

Rodrigo Reyes Restrepo

Peter,

Thanks a lot for this useful compilation.
I'm hunger for more posts.

Thanks again,

Rodrigo Reyes Restrepo.

Posted by: Rodrigo Reyes Restrepo | 15 October 2008 at 01:21 PM

Marcos Fargas

Another one:
British Airways: Social Network http://www.metrotwin.com developed by Many By Many and Agency.com

Posted by: Marcos Fargas | 14 October 2008 at 05:05 AM

Michael Cayley

Thanks for this post Peter. You might think about transcribing it as a lens at squidoo.com as well.

I hope that you are convinced at this point that social media matters.

In fact, I think we are witnessing a sea change in the way that corporations can create and defend value.

I would be interested in your comment on my idea of developing a valuation method akin to brand valuation, that lets brands benchmark the risks to stable future earnings that they are exposed to as a result of social media.

Please check out my ChangeThis manifesto and ebook at www.socialcapitalvalueadd.com.

SCVA must replicate to exist. Here are few examples:

Canadian Marketing Association: http://www.canadianmarketingblog.com/archives/2008/09/social_capital_value_add_chang_1.html

ValueNetworks.com: http://valuenetworks.com/public/item/213118

Kim Kobza, CEO, Neighborhood America: http://web.mac.com/kpkobza/Inflection_Blocks:_3_minute_podcasts/Inflection_Blocks/Inflection_Blocks.html

Rochelle Grayson, COO, Donat Group, http://rochelle.ca/2008/10/13/beyond-brand-valuation-social-capital-valuation

Geoff Whitlock, President, Life Capture Interactive: http://www.lifecaptureinc.com/blog/social/2008/09/using-social-media-to-better-your-business

Tim Kitchin, Co-Founder, Glasshouse Partnership, London, England http://www.glasshousepartnership.com/blog/social-capital-value-add

Canada Blog Friends: http://www.canadablogfriends.ca/2008/09/social-capital-value-add

The Daily Grind: http://dailygrind.brandinfiltration.com/?p=235

John Dumbrille: http://jdumbrille.blogspot.com/2008/09/social-capital-value-add.html

Cheers,
Michael

P.S. I am blogging you list at www.memeticbrand.com and www.socialcapitalvalueadd.com.

Posted by: Michael Cayley | 13 October 2008 at 11:51 PM

Jason

Hey Peter,

Great posy and list! SAS has a series of blogs as well located at http://blogs.sas.com, including one focused on health and life sciences (http://blogs.sas.com/hls) and another on corporate performance management (http://blogs.sas.com/cokins).

Posted by: Jason | 11 October 2008 at 09:26 AM

Penny Schouten

I'd like to add:

HBO's True Blood Series: Bloodcopy is a fake blog about vampires 'coming out of the coffin:' http://bloodcopy.com/
TruBlood is a product site (think Budweiser, but bottled blood for vamps): http://www.trubeverage.com/
And one of the main characters has a Twitter account: @SStackhouse (but in the books Sookie doesn't know how to use a computer until book 5). They should've chosen Bill Compton for Twitter.

Posted by: Penny Schouten | 10 October 2008 at 09:02 AM

Gillian

Wow, this is a great resource. Thank-you!

Here are some more links to add under General Motors:

Blog: GM Facts and Fiction - http://gmfactsandfiction.com
Video: GMtv - http://gmtv.feedroom.com
Blog: Pontiac Underground - http://pontiacunderground.typepad.com/blog/
Social Network: PontiacPulse - www.pontiacpulse.ca

Posted by: Gillian | 08 October 2008 at 01:34 PM

Valorie Luther

Thanks for including Bigelow Tea, our client. Please note that Bigelow Tea is also on YouTube, MySpace, Facebook and twitter and they are finding great success with this reach out!

Valorie Luther
Creative Concepts

Posted by: Valorie Luther | 08 October 2008 at 11:05 AM

Greg Weinger

Bank of America Small Business Community: Forums, Blogs, Profiles, built on Clearspace:

http://smallbusinessonlinecommunity.bankofamerica.com/

Posted by: Greg Weinger | 07 October 2008 at 04:13 PM

David Sutula

Peter:

I was sent this list via email in HTML format a while back and posted it thinking it was the original work of one of my colleagues. Turns out he was sent it by another guy... Anyway, clearly this is your work and I apologize and have annotated my post giving you proper credit. If you would like me to simply remove the post altogether, I would be happy to do so under the circumstances. No harm intended.

Posted by: David Sutula | 06 October 2008 at 01:52 PM

David Maw

Perfect.

The next great list would be one of companies that are using Mobile as part of their marketing and "online" presence.

Posted by: David Maw | 06 October 2008 at 09:43 AM

Ian

Peter:

On entry that is no longer valid is the Charles Schwab 'Money & More' Community site - no longer operational.

Posted by: Ian | 05 October 2008 at 07:30 PM

Shannon Swenson

Hi Peter,

Here is a national nonprofit with two popular national campaigns that you can add to your list.

American Legacy Foundation

1. TheTruth.com (smoking prevention)
Social Networks: MySpace, Bebo, Hi5, Xanga, Facebook
Tagging: Delicious

http://www.myspace.com/truthorange
http://www.truth.bebo.com/
http://truth.hi5.com/
http://www.xanga.com/truth
http://www.facebook.com/pages/truthR/11131463701
http://del.icio.us/post?url=http://www.thetruth.com/

2. BecomeAnEX.com (smoking cessation)
Social Networks: Ning

http://community.becomeanex.org/
(This was one of the largest networks on the Ning platform Spring/Summer 08)

Thanks for this list!
Shannon Swenson, Interactive Producer
Austin, Texas
http://twitter.com/shannonswenson

Posted by: Shannon Swenson | 05 October 2008 at 09:42 AM

Søren Storm Hansen

Great list. Thanks.

Here are a couple of Ikea sites worth adding.

Ikea Sweden recently opened a YouTube like site, where you can upload videos of your home and discuss:

http://tv.ikea.se/

And Ikea Singapore have a community:

http://www.ikea-friends.com/

Then there is a lot of fan sites:

http://ikeahacker.blogspot.com/
http://www.ikeafans.com/

And many groups on Facebook. This is the most popular:

http://www.facebook.com/group.php?gid=2251513791

Posted by: Søren Storm Hansen | 04 October 2008 at 07:17 AM

Kelly

Hey Peter. Thanks for the name check for Plusnet. Just fyi, we also have our community website filled with employee blogs: http://community.plus.net as well as our own facebook application for referrers of our service.

Posted by: Kelly | 04 October 2008 at 04:10 AM

Shawn

Brands using Realtimematrix social Vortex Widget
SocialMediaToday
Svedka Vodka
Starpulse
Major League Soccer
Pac-10 Conference
Big East Conference
Big South Conference
Green Options
Harlem Globetrotters

Posted by: Shawn | 03 October 2008 at 11:46 PM

Giedrius Ivanauskas

Brilliant job! Very very useful for academic purposes.

Posted by: Giedrius Ivanauskas | 03 October 2008 at 11:21 AM

graham mudd

Peter,

I'm looking forward to hearing your thoughts on whether social marketing matters. We've all heard the famous stories of it performing miracles, but I wonder what the average ROI is. I manage the Yahoo! Search Blog (thanks for the shout out), so I'd like to think social marketing can make a difference, but it's sure hard to quantify. Will be keeping an eye out for your thoughts.

Graham Mudd

Posted by: graham mudd | 03 October 2008 at 01:16 AM

Alan Edgett

Peter,
Thanks for compiling...
At Experian (FreeCreditReport.com), we have launched a YouTube Cover Song Contest at http://www.youtube.com/freecreditreport and a supporting blog at http://www.freecreditreportband.com .

We are also using Facebook and Twitter, to get feedback from community members.
Alan

Posted by: Alan Edgett | 03 October 2008 at 12:36 AM

Elana Bowman

Thank you so much for adding the Sydney Writers' Centre onto your list.
:)

Posted by: Elana Bowman | 02 October 2008 at 07:14 PM

newmediaMike

Peter an excellent list! I'd like to toss in a couple of additions.

Kids Help Phone (Canada)
YouTube Account

AMC's Mad Men
Twitter - most major characters have Twitter accounts
(@DonDraper)

I'm currently compiling a list of other Canadian companies and will update you as I come across them.

Posted by: newmediaMike | 02 October 2008 at 02:11 PM

massimo cavazzini

Hi there,
regarding Italy I can remember 3 Italia's Facebook Groups (http://www.new.facebook.com/group.php?gid=32155970011) and 3 Italia's La3 DVB-H Mobile Tv (http://www.new.facebook.com/pages/La3/9340618547?ref=s). 3 Italia is owned by the Hutchison Whampoa Group.

Posted by: massimo cavazzini | 01 October 2008 at 11:56 AM

John Galpin

Peter

Here's another one.

Amazon
http://www.shelfari.com - a social network for who love books

Posted by: John Galpin | 01 October 2008 at 06:38 AM

Juny Lee

Hi Peter,it's the great list. I would like to let you know my clinet's corporate blog.

Company : Kia Motors
Corporate blog : Kia-Buzz(www.kia-buzz.com)

Kia Motors started its corporate blog from September 3, 2007 and there lots of employee blog writers for kia-buzz. Hope that it will be included in your list.

best,
Juny

Posted by: Juny Lee | 01 October 2008 at 03:34 AM

Yvonne DiVita

Wow, what a fab list! I wonder if, in your updating, you could include The Simon Graduate School of Business (part of the University of Rochester)? They have three blogs:

http://simonschool.typepad.com/ (communications)
http://simonschool.typepad.com/admissionsblog/(admissions)
http://www.webatsimon.com (womens entrepreneur's blog)

Thanks!

Posted by: Yvonne DiVita | 29 September 2008 at 03:32 PM

Mattias Fredriksson

Great extensive list:-)
Thank you for putting it together

Posted by: Mattias Fredriksson | 26 September 2008 at 02:57 AM

Brendan Kenalty

Hi Peter...just found you through LinkedIN in case you are keeping track. Very interesting and insightful article.

Thx

Posted by: Brendan Kenalty | 24 September 2008 at 02:20 PM

Miko

Great list! A couple of Networked Insights' customers to add:

Netshops (Hammocks.com)
social network: https://backyard.netshops.com/

Artful Home
social network: https://community.artfulhome.com/index.jsp

Posted by: Miko | 19 September 2008 at 02:46 PM

James Finnen

Terrific list! I have couple more for IBM ;-)
feeds.feedburner.com/socialnetworkingnow - social networking podcast

http://twitter.com/s3n = Smart SOA SocialNetwork ((S3N)) Team, dedicated to educating ourselves and others about the benefits and pitfalls of social networking & how it affects business

stay tuned for more!

Posted by: James Finnen | 17 September 2008 at 11:44 AM

Nils Koenig

Great list! Thank you for your effort in collecting all that!!!

As an addition I can name my own employer, Daimler AG. Daimler is also active in Web 2.0:

Blog: http://blog.daimler.de
Youtube: http://de.youtube.com/user/DaimlerBlog
Slideshare: http://www.slideshare.net/daimlerblog
Flickr: http://www.flickr.com/photos/daimlerblog/
Friendfeed: http://friendfeed.com/daimlerblog
And various twitter-accounts of communication staff

Posted by: Nils Koenig | 16 September 2008 at 03:54 AM

Peter Kim

Thanks Chris. Can you tell me more about why you consider this to be social media?

Posted by: Peter Kim | 15 September 2008 at 11:21 PM

Chris Wilson

I submitted this one last week, or I thought I did. Maybe it didn't go through when I had a weak connection on my iPhone.

The Discovery Channel created a successful iPhone app game called "Cannon Challenge." It is clearly sponsored by the Discovery Channel and is a nice tie in with their brand. The game is on the list of most popular free apps and has been for weeks.

Here's the link to the game - http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=287031640&mt=8

Posted by: Chris Wilson | 15 September 2008 at 10:37 PM

John Welsh

Great list. Here is another if you are still collecting. What about Skype's business blog - http://share.skype.com/sites/en/business/
What is really neat is that it combines both blogging tradition and the functionality of Skype.

Posted by: John Welsh | 15 September 2008 at 04:32 PM

Larissa Martins

Such a great list Peter, very useful. What it would also be very interesting is list of what the 2.0 internet companies have being doing regarding Social Media.

Posted by: Larissa Martins | 15 September 2008 at 09:11 AM

Ryan Jones

Hey Peter,

Great list...check out www.hugocreate.com as well. HUGO also has a myspace page with 20,000+ friends who are active in the design community.

--Ryan

Posted by: Ryan Jones | 14 September 2008 at 04:39 PM

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