Since starting a list of social media marketing examples, I've seen some great work to frame content for specific uses:
By technology/media type
- I posted a framework on Mashable called The 22 Step Social Media Marketing Plan
- Ray Schiel has listed almost all the examples by category
By country
- Australia: former colleague Steven Noble has bookmarked many examples
- Canada: David Jones has set up a wiki
- Germany: Benedikt Köhler has blogged a list
- Malaysia: A table at GreyReview
- United Kingdom: John Welsh has blogged a list
By industry
- Haven't seen any yet...
If you are maintaining or know of a segmented list, please let me know and I'll link to you here.
Peter, I wanted to help start off the "By Industry" case study list by contributing my own compilation of social media case studies from the airline industry. I've written up case studies on my blog about social media efforts of a number of airlines, including JetBlue, Virgin America, Virgin Atlantic, Delta, Singapore Airlines, Cathay Pacific, British Airways, Air-France/KLM, Malaysia Airlines and more. The link to include will be this one: http://simpliflying.com/tag/technology-branding/
Posted by: Shashank Nigam | 25 February 2009 at 08:37 PM
Hi Peter. I've been looking at the travel industry in the UK and its use of social media. I'm just about to update the list, as in the last month there has been huge growth...
Posted by: Matt Parsons | 09 December 2008 at 05:52 PM
Peter, this was a very helpful post! Thank you for sharing this. In working with 300 or so national brands each year, when we speak with the brand managers and marketing directors they see opportunity in this area and agree that they truly have no clue what to do. They are looking for guidance and these case studies are a great starting point. Thanks again.
Posted by: Brian F. Martin | 06 December 2008 at 01:48 PM
Not sure exactly what you are after but there's a rudimentary list of 'healthcare orgs using Twitter' over here:
http://webiscope.com/2008/10/why-social-media-works/#comment-474
A number of other people are working to revise and complete the list.
No real analysis of how the different organizations are using the tool but a quick scan of the feeds suggests that most are treating it as a push syndication channel.
Posted by: Marc Needham | 05 December 2008 at 07:53 PM
Thanks - fixed.
Lucindigo - you should definitely put one together.
Posted by: Peter Kim | 04 December 2008 at 05:54 AM
New Zealand didn't make it! Maybe I should do one. But because of that I will point out that you spelt "Sliced" wrong in your headline :-P
Posted by: Lucindigo | 03 December 2008 at 10:39 PM
Hi Peter, Just cut my list by finance+casestudies or whatever to go vertical. Of course my list is skewed to Australia and APAC, but I include examples from elsewhere too.
I imagine you could go web2+finance+casestudies at the root level of delicious (not any one user) to get a larger list.
Posted by: Steven Noble | 03 December 2008 at 05:32 PM