Last week, I wrote about my company's thinking about social media, technology and why it's time to transform. Here's another idea worth elevating and reblogging to continue the discussion.
"As a relatively new blogger, I am also just getting the confidence to post really thought provoking stuff. I think sometimes when you are new on the scene it can be terrifying to write something that may be more 'out there' or might spark conversation (ack...what if you are wrong!)"
When I started writing syndicated research in December 2005, a larger conversation about the format of our documents had already been in motion. I remember Chris Charron (a co-author of Forrester's key Social Computing report) commenting at the time, "people don't read every word anymore. They skim - and most people don't even do that." The same behavior applies to social media, especially where Twitter has users trained on 140 character sound bites.
"[The first day Lifehacker went public], out of necessity, I started growing the thick skin anyone who has any exposure on the intertubes requires to stay sane. (In the beginning, that growth process didn't happen as quickly as I needed, and a troll could ruin my weekend. Today, I can chuckle in the face of the worst kind of online name-calling you can imagine.)"