Breaking a three year streak, I'm not writing about Super Bowl ads this year. If I had investigated anything, I'd have analyzed social media campaign integration. But something struck me as dissonant when I realized that I rarely watch TV ads - so why should I suddenly care now?
Looking back, my first Super Bowl ad post was in 2006. Charlene Li suggested I cross-post on her blog, where I received some interesting comments, mostly in disagreement. One particularly brash commenter wrote:
"Forrester needs to fire Peter Kim if he analizes stuff for them like he did that BK commerercial and If he is your friend run now and find a new one cause this guy is a complete moron if he thinks the BK ad was the big winner."
I was struck by the severity of the opinion, even if written by an "anonymous coward" with poor spelling and grammar skills. (click on the link for a definition if you're unfamiliar with the reference.)
It was a good reminder to me that it's impossible to please everyone all the time. So I do my best to cite facts, use common sense, and give honest opinions. That way, when disagreement occurs, it's a learning experience. And sometimes you discover that a difference of opinion can actually be affirming, as in the case above!
UPDATE: Chris Brogan says that Opinions Are Every Bit as Important. Of course they are. If you've concluded that the point of this post is to suppress dissenting (or concurring) opinions, it's not - otherwise I'd turn off comments on my posts.
