You may have heard about the P&G Digital Night and how it will might change the world. Hopefully we will, but probably not in the way it's been hyped in the media.
A diverse cross-section of minds have come together to work with P&G in conjunction with the Tide Loads of Hope program. It's an initiative that started after Hurricane Katrina to assist disaster victims.
Tonight (March 11, 2009) we have come together in Cincinnati for some friendly coopetition and help sell t-shirts to raise funds for the program. 100% of profits go towards helping disaster victims.
Shirts are $20; free shipping on orders of two or more.
The competition part - by clicking through to the site using this link and buying a shirt, my team will get credit. You can watch the night unfold on Twitter by searching for #pgdigital.
More info - David Armano is on my team, he gives more detail here.
Thanks for your consideration!
And thanks to everyone who's helped with dollars and/or messaging. Warren Sukernek. Tim Hayden. Chris Brogan. Laura Fitton. And more.
