In a couple of weeks, the annual Enterprise 2.0 Conference arrives in Boston. I'm writing this post specifically for the readers who've been with me for a while and are mostly interested in the marketing side of things. Here's why I think you should care...
- Social technologies are bigger than both marketing and IT. This is a great chance to build connections with people who can help you drive long-term change.
- You don't have to pay to get a lot of great content. For real. Check out the "what's free at E2.0" page - why wouldn't you want to check this out?
- My entire company is going to be there. Dachis Corporation will be present and active. My colleague Kate Niederhoffer will be moderating a panel called "Metrics in the Hands of Users: Empowering the Enterprise 2.0 Workforce." I'm moderating two panels, "Lessons Learned From Internal Communities" (#llic) and "Does Social Media and Marketing Matter?" (#e2smm) My colleagues Jevon MacDonald and David Armano will be blogging and tweeting from onsite. And CEO Jeff Dachis and associate Ellen Reynolds will be floating around as well. If you've ever wanted to know what we're up to, now's your time to ask.
- There's going to be a great tweetup. Yes, I thought the word "tweetup" was silly when I first heard it too. But they're a great way to get people together and we're coordinating on for Tuesday June 23 from 6 - 8 pm at Atlantic Beer Garden at 146 Seaport Blvd. The idea is to get E2.0 conference attendees together with other social media types - you can RSVP here. The hashtag for the tweetup is #e2ct. Use it wisely.
- A critical mass of social media leaders. Boston has plenty of stars to network with while you're in town, like Laura Fitton, Todd Defren, Ann Handley, Chris Brogan, Christine Major, Jeff Cutler, Steve Garfield, Bob Collins, Susan Koutalakis, Alexis Karlin, Doug Haslam, Rachel Happe, Ilya Vedrashko, and surely more that I've missed.
