Enterprise 2.0, Social Media Marketing, and Social Business Design

How do you refer to “this space”?

If you’re from a marketing or communications background, you likely refer to “Social Media Marketing.” If you’re from an IT background, you likely refer to “Enterprise 2.0.” Recently, thought leaders have been shifting focus to “social business.” This evolution is natural – and fully anticipated.

There’s nothing wrong with these terms, but it’s time for us to straighten out terminology, especially when it comes to Social Media Marketing, Enterprise 2.0, Social Business, and Social Business Design…

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