Now, the image [Jasmine Mikulski] shot is a billboard off IH-35, perched atop the Whip In near the Woodland Ave. exit. It was put up by Ben & Jerry’s, which hosted a contest to find the best Instagram photos expressing the hashtag “#CapturingEuphoria.”
Though she didn’t win any money…she’s enjoying the attention from having her photo blown up as a giant ad.
“It’s local advertising with a local person. I think it was a really, really great use of social media,” she said.
– “Instagram pic earns Austin designer her own billboard,” austin360.com, 1/15/2013