This is a brief and long overdue post...I'm honored to be participating in the AAAA's 2010 Jay Chiat Awards as chair of the social media strategy category.
Assisting me with judging the category are some people you may know:
- David Armano, SVP Digital at Edelman
- Joseph Jaffe, Chief Interruptor at Powered
- Jeremiah Owyang, Partner at Altimeter Group
I've been following the social business/media/computing space for a while and a few years ago published a big list of examples and opened up a related wiki. In today's market, there are thousands of initiatives underway and agency partners providing assistance. I'm hopeful that we'll discover and discuss a new set of case studies from forward-thinking brands.
The entry deadline is technically today, but I'm sure exceptions could be made for late entrants who want to throw a hat into the ring.
I'll keep you updated as the process moves along.
Thanks - and please pass along to your favorite brand/agency person who deserves a shot at winning the award for social media strategy of the year!