I was in Minneapolis last week for a session for marketers hosted by Twitter. I had two big takeaways:
1. The stats
- Twitter has 100 million active users. Over 600,000 new accounts are added daily.
- Not everyone tweets; 40% of users just listen. They're seeing one billion tweets produced every 4.5 days.
- Over half of Twitter's active user base is on mobile. Enhancements like the upcoming iOS5 integration will drive further mobile usage along with overall user base growth. It's a bit premature to think that Facebook will become the web.
2. You need to plan.