Last week I visited Ford and attended the North American International Auto Show, along with around 150 other social media folks from around the world. (Ford paid the bill for my travel and hotel; I wasn't paid for consulting and this post is a personal opinion.) There were Mom and Dad bloggers, design bloggers, green bloggers, and a collection of random others. Besides US attendees, I met people from Canada, Germany, and China. It was - to use an old Ford tagline - a bold move: invest in hosting a big group of virtual loudmouths in your backyard and at your facilities and let them talk about whatever they want.