Two interesting posts today – Bob Liodice of the ANA wrote about "Reinventing Marketing" and Ed See of MMA wrote about "Reinventing the Marketing Organization." These are both great articles getting to the current state of marketing and its need for change. If P&G’s Jim Stengel fired the shot heard ’round the world to begin the Left Brain Marketing revolution, it looks like the call to arms is being heard. Looking forward to hearing more and I’ll definitely be writing about the topic as well.
Tags: marketing, marketing organization