The FCC upheld the $550,000 fine levied against CBS for the 2004 Super Bowl halftime incident.
Two years later, what’s the fallout? Well, the Super Bowl ads definitely changed and were pretty widely panned by everyone for the past couple of years.
I took a quick look at Blogpulse and compared the buzz on Justin, Janet, and Kanye West, who’s in a similar space. His spike happens around the 2006 Grammys. Justin and Janet are pretty much flatlining.
Not too many people will remember that the Patriots won the 2004 Super Bowl. There are many more losers – CBS, Janet, Justin, and consumers, who must suffer through mediocre ads for the forseeable future.
Tags: cbs fine, advertising