Have you ever wondered why the coffee you get at conferences and conventions usually tastes a bit off? The night I flew in to Vegas, I read an article at USA Today about a taste test between Burger King, Dunkin Donuts, McDonald’s, 7-11, and Starbucks – which reminded me of a WSJ article from last year.
Any of the brands tested would be an improvement over the usual catered fare. why? Hotels and conventions typically make their coffee from concentrate. Although concentrate costs about $0.10 to make vs. $0.05 for fresh brewed, there is no waste with concentrate – and over 1,000 cups an hour can be produced. That’s a lot of coffee.