WPP to acquire M80

The LA Times is reporting that word-of-mouth marketing firm M80 and WPP are about to hook up.  Makes sense.  In a recent Forrester research piece, I wrote that WOM is a channel that fits into existing campaign strategy.  More validation for BzzAgent’s media channel model as well.

Who’s next?  I’ve always had a lot of respect for Cornerstone out of NYC, back from the days when I used to get their samplers as a DJ in college.

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