The LA Times is reporting that word-of-mouth marketing firm M80 and WPP are about to hook up. Makes sense. In a recent Forrester research piece, I wrote that WOM is a channel that fits into existing campaign strategy. More validation for BzzAgent’s media channel model as well.
Who’s next? I’ve always had a lot of respect for Cornerstone out of NYC, back from the days when I used to get their samplers as a DJ in college.
Tags: m80, wpp, wom, word of mouth