A guide to gaming for marketers

Josh Larson, director of industry products at CNET’s Games & Entertainment group, has a great article in the spotlight over at iMedia Connection.  He uses examples to illustrate different types of marketing opportunities in games:

Looking forward to the followup article later this summer, which will outline how to select the right opportunity for your brand.  Josh is a sharp guy and we went to school together at Darden.  Great insights on how to think about incorporating gaming into your marketing mix.

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