Josh Larson, director of industry products at CNET’s Games & Entertainment group, has a great article in the spotlight over at iMedia Connection. He uses examples to illustrate different types of marketing opportunities in games:
- Product placement
- Game content websites
- Gaming tournament sponsorships
- Dynamic in-game ads
Looking forward to the followup article later this summer, which will outline how to select the right opportunity for your brand. Josh is a sharp guy and we went to school together at Darden. Great insights on how to think about incorporating gaming into your marketing mix.