Database marketing gone wrong

My four-year old niece is moving up in the world.  She got this in the mail today as a result of being a valued member of the United Mileage Plus program.  No flights on UA this year, but she did about 6,000 miles last year and 3,000 the year before.  Now she’s hooked up as a Gold Starwood Preferred Guest, which usually takes 10 stays or 25 nights in a year [or a special offer] to earn.

I’m not a database marketer by training, but something seems wrong here.

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