Today’s Boston Globe reports on the launch of a program to get guns off of Boston city streets. Each gun turned in gets a $200 Target gift card. Officials cited the use of gift cards rather than cash given that funds are often used to buy newer guns. Good thing it’s not a Wal-Mart gift card. WBUR reported this morning that part of the $200 card’s value was being contributed by Target. Somewhat ironic that a brand whose logo is a big BULLSEYE is sponsoring the program – subversive marketing?
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