Gun buyback gets you more Target time

BullseyeToday’s Boston Globe reports on the launch of a program to get guns off of Boston city streets.  Each gun turned in gets a $200 Target gift card.  Officials cited the use of gift cards rather than cash given that funds are often used to buy newer guns.  Good thing it’s not a Wal-Mart gift card.  WBUR reported this morning that part of the $200 card’s value was being contributed by Target.  Somewhat ironic that a brand whose logo is a big BULLSEYE is sponsoring the program – subversive marketing?

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