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Testing, testing…$50 MM TV ad auction proposed

Posted byPeter Kim 11 May 2006

Posted today over on the Forrester Marketing Team blog about the proposal to create a $50 million test market for TV ad auctions.  Interesting concept, but as the saying goes, people are going to have to step up and put their money where their mouth is.  Click to read more.

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Posted byPeter Kim11 May 2006Posted inAdvertising

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