Will you know it when you see it?

Interesting conflict between posts today from Seth Godin and Guy Kawasaki.

Godin:  "Lots of marketers (and most of their bosses) like to say, ‘I’ll know it when I see it’…Actually, you won’t."

Kawasaki quoting "best definition of design that I’ve ever seen":  "Design consists of creating things for clients who may not know what
they want, until they see what you’ve done, then they know exactly what
they want, but it’s not what you did."

Just semantics?  Or is the difference here being discussed called serendipity?  (great discussion from earlier this month on Steven Berlin Johnson’s blog).

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