Owning WOM process: StoryCorps vs. JetBlue

The WSJ reports today on a brewing dispute regarding the collection of word-of-mouth information.  At issue is the use of mobile booths to record stories from people.

JetBlue is doing this for commercial purposes as part of their "Sincerely, JetBlue" campaign.  StoryCorps is doing this for humanities purposes as part of a cultural mission.

Unlikely that this will become a big issue as the process isn’t core to JetBlue’s business and StoryCorps is a non-profit.  However, as word-of-mouth marketing gains traction, it’s likely we’ll see business models and techniques patented like Amazon’s 1-click.  Perhaps agent networks or feedback mechanisms…?

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