The WSJ reports today on a brewing dispute regarding the collection of word-of-mouth information. At issue is the use of mobile booths to record stories from people.
Unlikely that this will become a big issue as the process isn’t core to JetBlue’s business and StoryCorps is a non-profit. However, as word-of-mouth marketing gains traction, it’s likely we’ll see business models and techniques patented like Amazon’s 1-click. Perhaps agent networks or feedback mechanisms…?