In Coke’s new Coke Side of Life ad campaign, one of the spots jokes about how the company is revealing its secret formula after 120 years (photo at left from mescobosa//Flickr).
To paraphrase Oscar Wilde: Life Imitates Art.
The WSJ reports today that three people have been arrested and charged with trying to steal secret Coke formulae and sell them to Pepsi.
What next? People arrested for stealing too many sips from the fountain?
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coke, secret formula ::
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