Caught an interesting commercial tonight that seems to draw on the same strategy as Google Pontiac. Id est, advertise your product in conjunction with another brand that’s cool and hope that some magic will rub off on your sales results.
In a new Nissan Altima commercial, a young woman is using an iMac to configure her new car. Both the back and front of the computer get nice logo exposure.
Apple may only have 11% of the market for computers – but what an influential minority that apparently represents.