PUMA launches Mongolian Shoe BBQ online

A friend of mine who works over at PUMA let me know that they’ve launched the online version of their Mongolian Shoe BBQ.  It’s not meant to be a direct competitor to Nike ID – the PUMA version focuses on complete customization of all the elements in a single shoe style.  The concept has been brewing for years – with a concept store tour last year and Top Winner Thrift project in 2002.

The guy who coded the site is a genius.  Last I checked, the web department at the company isn’t larger than four or five people – which shows what you can do with small budgets and large talent.