Google Analytics is now open to anyone for free – no more waiting for an invitation.
Too bad for the people who paid for the service on eBay yesterday. In the past, bids had climbed into the $40 range. Prices are down to $1.79 – $5.00.
While some other free analytics tools are tailored for tracking blogs specifically (e.g. Blogbeat, Performancing, and MeasureMap), Google Analytics is a great tool for both individual publishers and SMBs.
If you’re not hooked on one service over another, the cost of running multiple services is minimal. You should implement a few and then decide for yourself after comparing user interface, reporting, tracking results, etc.