Free at last! Google Analytics is now open to everyone.

Google Analytics is now open to anyone for free – no more waiting for an invitation.

Too bad for the people who paid for the service on eBay yesterday.  In the past, bids had climbed into the $40 range.  Prices are down to $1.79 – $5.00.

While some other free analytics tools are tailored for tracking blogs specifically (e.g. Blogbeat, Performancing, and MeasureMap), Google Analytics is a great tool for both individual publishers and SMBs.

If you’re not hooked on one service over another, the cost of running multiple services is minimal.  You should implement a few and then decide for yourself after comparing user interface, reporting, tracking results, etc.