Machinima goes mainstream

Brentter has posted an ad by W+K in GTA style, as part of the Coke Side of Life campaign.  Awesome.

More companies need to pick up on this and other emerging design treatments – this is advertising that consumers will want to watch.  Might not make you buy more in the short term, but definitely moves the needle on the brand.

UPDATE: More on the background to this ad, including storyboard  – from the W+K Portland blog.