Some things to note:
- This isn’t the first time I’ve blogged on DB marketing gone wrong – my niece was offered a Starwood Preferred Gold membership. She’s four years old.
- I know why this happened – when I moved recently, I changed the name on my magazine subscriptions to my dogs.
- What’s strange – all of the subscriptions are in two names, both the male and female dogs. Their names are not ambiguous as to gender. The credit card offer was to the male dog only.
- Maybe the credit scoring database knows that bichons are just high-spenders compared to labs.