The Marketing of Marketing

I’m feeling a lot of great momentum behind recent research into Reinventing the Marketing Organization.  On a related note, two critical aspects of reinvention are the cultural and political shifts that must occur within an organization.  There’s a new post on Forrester’s marketing blog about addressing these topics via the marketing of Marketing and six elements for executives success therein:

  • Define your role and responsibilities;
  • Educate your peers AND yourself;
  • Proactively collaborate;
  • Develop a strong team;
  • Actively pursue accountability; and
  • Engage in two-way communication.

While these seem fairly high level, Cindy’s research gets pretty in-depth about how to make this happen.  As the saying goes, the devil is in the details.  I’ll be exploring this issue in future research as well.