Brand Monitoring. Topic = USA.

Great article in the New York Times today about how brand monitoring software is being developed to monitor opinions about the United States in overseas media.

Come to think of it, that’s one of the reasons why brand monitoring vendor Cymfony was originally founded – for US intelligence applications.

At $2.4 million over three years, it makes me wonder why Homeland Security doesn’t just go with one of the existing vendors – existing systems are fairly well-developed and an $800,000 annual contract would land in near the upper end of current monitoring contracts.

Story:  Software Being Developed to Monitor Opinions of U.S. (New York Times)