Forrester’s Consumer Forum is next week! I wrote about it over on our marketing team blog but now we’re just three days away and it’s poised to be a pretty huge event. I just got the press list and found out that we’ll have bloggers on site to contribute to the event blog. Great stuff.
If I get some free time, I’ll be posting some of my thoughts here and on the team blog, as appropriate. I’m wondering how much liquid-based hassle I’ll be getting when flying out to O’Hare…
Here’s more information on the tracks I’m leading. I’m moderating two discussions and giving two speeches that will be great content for brand marketers in particular:
- 25 Oct, 11:15 am: Main Tent discussion with Jeff Hicks, CEO of Crispin Porter + Bogusky
- 24 Oct, 2:30 pm: Word-of-Mouth Marketing panel with Dave Balter, BzzAgent; Jon Berry, Keller Fay; Sam Decker, Bazaarvoice; and Andy Sernovitz, WOMMA.
- 25 Oct, 2:30 pm: Reinventing The Marketing Organization
- 25 Oct, 3:30 pm: Choosing The Right Brand Monitoring Vendor
If you’re at the event, please stop by and say hello! If you’re not, please comment on what you read about it!