2006 research in review; 2007 planning

In my day job, I analyse marketing at Forrester Research.  Over the past year, I’ve been publishing around a common theme that will take more prominence in 2007:  Integrated Marketing.

Successful integrated marketing consists of three high-level steps:  plan, execute, and measure. 
Seems deceptively simple, right?  As the saying goes, the devil is in the details.

Looking back on 2006, here’s what I’ve covered so far.  I have a rough sketch of 2007 plans and would welcome your input on topics you would be interested in hearing about.

Planning:
Reinventing The Marketing Organization
Consumers Love To Hate Advertising
Publicis + Digitas: Interactive Goes Mainstream

Execution:
Advertisers Face TV Reality (with the ANA)
Word-Of-Mouth Marketing Priorities For 2006
Integrated Marketers Win Super Bowl XL
Advertising Campaigns That Drive Web Traffic

Measurement:
The Forrester Wave™: Brand Monitoring, Q3 2006
Can Nielsen Reinvent Media Measurement? (A2/M2)
Project Apollo: Finally, Measuring What Matters

(client access required for all research)

If you want to discuss ideas, drop me a line (link at top left).