JetBlue’s adding four inches.

Dyson_in_the_jetwayA resounding message from the recent WOMMA conference in DC:  if you want to generate positive word-of-mouth conversations, start with a great product.

JetBlue knows what it’s doing in this area.  The airline is adding four inches – to the first 11 rows of its planes.  It has partnered with Dyson to use the handheld Root 6 to clean its planes.  And if you’ve noticed, the TV service on board has a powerful pacifying effect on passengers (the reverse when it’s not working).

As the company expands routes, we’ll see if they can take bigger = better in more ways than one.