Babycenter has released their top 10 names of 2006. Seth Godin’s advice for creating great marketing? Create a purple cow. This means something that’s outstanding, remarkable, unforgettable.
You’d think that parents would want this for their kids – unless you’ve read Freakonomics by Levitt and Dubner. According to their research, today’s most popular "high-end" names are the next decade’s most popular "low-end" names. So don’t turn your baby into a purple cow, lest you brand her/him for unintended bias.
BTW, I had to go back to the 1960’s to even crack the "most popular" list. I think I’m due for a comeback at some point this century.