GMOOT – I’m a victim

GMOOT syndrome.  Coined by Ad Age:  "Get me one of those," the basic command from CEOs to CMOs or CMOs to their agencies [or staff].

I admit it – I was a victim.  Here’s the evidence from a past job.

Better to be late (and do it right) than early (and wrong).  Social computing turns an internet adage on its ear – now, failing fast just makes you look bad.  That’s because doing it right is so easy.  Just be authentic and you’ll do it right the first time.