GMOOT syndrome. Coined by Ad Age: "Get me one of those," the basic command from CEOs to CMOs or CMOs to their agencies [or staff].
I admit it – I was a victim. Here’s the evidence from a past job.
Better to be late (and do it right) than early (and wrong). Social computing turns an internet adage on its ear – now, failing fast just makes you look bad. That’s because doing it right is so easy. Just be authentic and you’ll do it right the first time.