Just musing today on some of the similarities and differences amongst some of the CEO’s I’ve worked for. Not sure if you’d ever see these three names put together in any other context…
- George Colony (current)
- Jochen Zeitz
- Jeff Dachis
Some things they have in common: a drive to WIN. An entrepreneurial spirit. Creativity and brilliance. Ability to make tough decisions. Passion for the brand.
Two of those brands (PUMA and Razorfish) have been reinvented. We’re currently extending another one (Forrester) into new areas, i.e. marketing.
It’s pretty easy to rally around a brand when it starts from the top.