Technology transforms marketing. Mass media need suffer no longer from 50% waste. 30" TV spots can regain efficacy utilizing technology vendors like Visible World. And now digital billboards are popping up across the country, where allowed by law.
MINI takes outdoor a step further – MotoringFile reports that owners can sign up to receive personalized messages as they drive by RFID-enabled billboards as part of the "Motorby" program.
The future of mass ads is digital and direct.