The future of mass advertising is direct

Technology transforms marketing.  Mass media need suffer no longer from 50% waste.  30" TV spots can regain efficacy utilizing technology vendors like Visible World.  And now digital billboards are popping up across the country, where allowed by law.

MINI takes outdoor a step further – MotoringFile reports that owners can sign up to receive personalized messages as they drive by RFID-enabled billboards as part of the "Motorby" program.

The future of mass ads is digital and direct.