Carnival of Marketing: Marketing experiences, not products

The carnival this week spotlights one post that signals a permanent shift in marketing.  Becky Carroll points out the importance of Marketing Experiences, not Products.

Becky’s key points echo some of the points I speak about for companies that want to Reinvent The Marketing Organization:

  • The customer experience encompasses all aspects of a customer’s interaction with us.
  • The entire company plays a role in “marketing.”
  • Once we understand our customer’s wants and needs, we can begin to market to them through the customer experience.

Customer-centric marketing is key.  What happens when it’s not?

Marketing has evolved from products to services and now to experiences.  I’ve heard some say that the next step is "transformation."