The carnival this week spotlights one post that signals a permanent shift in marketing. Becky Carroll points out the importance of Marketing Experiences, not Products.
- The customer experience encompasses all aspects of a customer’s interaction with us.
- The entire company plays a role in “marketing.”
- Once we understand our customer’s wants and needs, we can begin to market to them through the customer experience.
Customer-centric marketing is key. What happens when it’s not?
Marketing has evolved from products to services and now to experiences. I’ve heard some say that the next step is "transformation."